B2B Lead Generation and Digital Marketing Manager

  • Location: San Jose, California
  • Remote: Remote
  • Type: Full-Time
  • Job #22197

REMOTE | FULL-TIME 

Boulo Solutions is partnering with a cutting edge fintech platform that works with some of the worlds biggest brands to safely and securely process billions of dollars annually. They specialize in global alternative payments solutions (APMs: Digital Wallets, BNPL, Mobile Payments), enabling seamless transactions across diverse markets. As they continue to expand, they are seeking a highly motivated and dynamic B2B Lead Generation and Digital Marketing Manager to drive their growth. 

Salary: $100-120k based on experience
Hours: Flexible 40 hours week, remote 
Benefits: Health, Dental, PTO 

Job Description:
They are seeking an enthusiastic and energetic B2B Lead Generation and Digital Marketing Specialist to join their fast-paced team. This individual contributor role is ideal for a hands-on marketing professional who thrives on executing tasks independently and loves the challenge of generating high-quality enterprise B2B leads. Your primary responsibility will be to attract mid-market to enterprise clients, positioning the client as the premier solution for global alternative payments. Join them and be a key player in transforming their marketing efforts. This position reports directly to the Chief Revenue Officer.

Key Factors for Success

  • B2B writing and B2B enterprise writing
  • Enjoy being the “marketing expert and doer”, hands on, leveraging AI and other tools, working with a lean marketing budget. This is a growth hacking position, not a traditional marketing position. 
  • Have a previous experience at a Challenger Brand generating leads of Mid Market and Enterprise companies 
  • Experience marketing PayIn/Acquiring Payment Services, preferably APMs (not required but a payments background in credit card systems and/or alternative payments is ideal).

Key Responsibilities:

  • Lead Generation:
    • Generate high-quality enterprise B2B leads.
    • Target mid-market to enterprise clients who can benefit from the company's global alternative payments solution.
    • Leverage various marketing channels to attract new clients.
  • Website Management:
    • Optimize the website for SEO to enhance visibility and search engine rankings.
    • Position the company as a thought leader in the fintech industry.
    • Continuously improve the website based on user feedback and analytical data.
    • Manage and update website content, including solutions and product overviews, detailed explanations, graphics, and flow diagrams.
  • Content Creation:
    • Ideate, write, and publish engaging blog content
    • Create compelling video content to support marketing campaigns and initiatives.
    • Collaborate with the sales team to develop sales and marketing collateral, including pitch decks

About Boulo: Don’t let your job search end here. Boulo is a recruiting platform that goes beyond titles and timelines. We help experienced, knowledgeable professionals stand out to hiring managers by showcasing value through a skills-first approach. If you’re tired of being overlooked on other job boards and seeking a new opportunity, join Boulo here: https://boulosolutions.com/