12 May Marketing Associate
HYBRID | FULL-TIME
Boulo sourcing candidates for a Marketing Associate to join our client, an early-stage Birmingham-based technology startup in the home improvement market that is building a new marketplace to make it easier for people to find the best products and professionals for their homes.
Employment Type: Full-Time or Part-Time (at least 30 hours per week)
Flexibility: Hybrid with flexible hours and work culture
Pay: $4,500 per month plus bonus
Benefits: Path for future equity options
Our client is seeking a highly motivated marketer to help build and grow their home improvement marketplace. The Marketing Associate will be responsible for driving the marketing strategy, execution and analysis of campaigns that attract both homeowners and service providers to our platform, working directly with the CEO and senior marketing advisors. As a member of a small team, you must be excited to work across multiple functions within the traditional marketing domain: from campaign and content development, to managing performance analytics, to in-person sales and networking. This is a chance to get in on the ground floor with a high-growth startup taking on a huge market, with broad opportunity for growth.
Responsibilities of the Marketing Associate:
- Develop and execute marketing strategies to attract and retain homeowners and service providers to our marketplace, working in collaboration with the CEO and launch team members
- Plan and implement digital marketing campaigns across multiple channels such as in-person / event, post, email, social media, SEM, SEO, content marketing, etc.
- Collaborate with team members to develop compelling content, marketing materials, and sales collateral
- Measure and report on the performance of marketing campaigns, regularly provide insights and recommendations based on data analysis
- Build and manage relationships with external partners and vendors to drive collaboration and deliver results
- Stay up-to-date with industry trends, competitive landscape, and best practices to continuously optimize our marketing efforts
Requirements of the Marketing Associate:
- 2+ years of experience in marketing or sales, ideally with a focus on marketplace, e-commerce or consumer business
- Experience in managing multiple campaigns with varying budgets and measuring performance
- Knowledge of digital marketing channels such as SEM, SEO, social media, email, and content marketing
- Excellent written and verbal communication skills, with the ability to create compelling content
- Strong analytical skills and the ability to interpret data to drive decision-making
- Experience working in a fast-paced, startup environment
- Bachelor’s degree in marketing or a related field is a plus
- Passion for home improvement, DIY, and related topics is a plus
Don’t meet every requirement? Studies show that women and people of color sometimes don’t apply for a position that they’re interested in because they are missing a few of the requirements. If this role sounds exciting and you’re missing some requirements, apply anyways! You may have strengths and experiences in other areas that will enable you to thrive in this role and we won’t be able to identify you if you don’t apply. You may be just the right candidate.
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