Boulo Solutions is sourcing candidates for a personal injury law firm in Birmingham, AL looking to hire a Marketing Director to join their in house team. If you enjoy leading others and being an expert in Google Ads and new digital marketing tactics, this could be a good fit for you!
This position oversees the development and implementation of the company’s internal multimillion-dollar marketing strategies, consisting of both traditional and digital marketing initiatives.
The ideal candidate brings a comprehensive skillset with a limitless appeal for learning the latest trends and strategies to stay ahead of a hyper-competitive market. The candidate must have experience managing and leading a team. We’re very interested in candidates who are strategically minded in both traditional and digital platforms, with an emphasis on tracking and managing large ad spend budgets that crush KPIs.
Marketing Director Job Duties and Expectations:
· Oversee and grow the internal marketing department, while also collaborating with external partners (agencies, copywriters, etc.).
· Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends and translate results into actionable insights for marketing team.
· Supervise and motivate the marketing team, including training, deadlines, leading meetings, and managing workloads for team success.
· Develop and oversee the implementation of marketing strategies across traditional and digital platforms for brand consistency and synergy.
· Monitor marketing budgets across various platforms and make strategic decisions to improve ROI.
· Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of the marketing budget.
· Research competitors and market trends and provide suggestions for improvement.
Qualifications:
· Bachelor’s or master’s degree in marketing or a related field
· Successful track record in senior marketing roles and creating marketing campaigns
· Excellent leadership, communication, and decision-making skills
· In-depth experience with digital and traditional marketing Proven ability to plan and manage budgets
· Experience with Google Ads, SEO, Google Analytics, email marketing tools, and CRM software.
About Boulo: Don't let your job search end here. Boulo is a recruiting platform that goes beyond titles and timelines. We help experienced, knowledgeable professionals stand out to hiring managers by showcasing value through a skills-first approach. If you're tired of being overlooked on other job boards and seeking a new opportunity, join Boulo here: https://boulosolutions.com/