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What is Mobile Recruiting and How Does it Help in Hiring?

In the evolving digital landscape, mobile recruiting is revolutionizing traditional hiring. This strategy is vital for businesses seeking superior talent. By embracing mobile recruiting, companies can access a broader talent pool, fast-tracking their hiring for sustainable growth.

What is Mobile Recruiting?

Mobile recruiting is the innovative strategy of making it easy for candidates to engage with you during the hiring process via their smartphones and tablets. It makes recruitment seamless and convenient, enticing top talent and expanding the candidate pool.

By optimizing recruiting tools to be mobile accessible, businesses can extend their reach. Consider mobile-friendly websites, apps, and using social media. This forward-thinking approach not only aligns with the growing trend of mobile use but also opens up unprecedented advantages, ensuring your business stays competitive in the talent acquisition landscape. Embrace mobile recruiting and revolutionize your hiring process.

Advantages of Mobile Recruiting

In the competitive recruitment field, the distinct advantages of mobile recruiting can set your business apart. Beyond aligning with technological advancements, mobile recruiting reshapes how we attract and engage top talent, meeting candidates where they are. Here are some key benefits:

  • Enhanced Accessibility
  • Broader Reach
  • Improved Candidate Experience
  • Real-time Communication
  • Cost-Efficient

Let’s explore these key benefits further to understand how they set this strategy apart:

Enhanced Accessibility

Mobile recruiting breaks barriers, granting recruiters the power to connect with candidates anytime, anywhere. This heightened accessibility accelerates the recruitment process, ensuring swift and efficient talent acquisition. By seizing this advantage, recruiters can promptly engage with potential hires, capturing top talent before the competition.

Broader Reach

Mobile recruiting widens your candidate pool. With millennials and Gen Z candidates predominantly using mobile devices, this strategy opens doors to a diverse demographic. This talent also has the tech skills that will benefit your organization. 

Improved Candidate Experience

Improve Candidate Experience

Seamless and user-friendly mobile applications elevate the candidate experience. Job seekers can effortlessly browse opportunities, submit applications, and engage with your company’s culture, all from the palm of their hands. This exceptional experience creates a lasting impression, bolstering your employer brand and attracting top-tier candidates who seek excellence.

Real-time Communication

Mobile recruiting tools facilitate instant, real-time communication with candidates. Quick and efficient interactions enable recruiters to provide prompt feedback, keeping candidates engaged and informed throughout the hiring process. This proactive approach strengthens your rapport with potential hires, reinforcing their interest in your organization.


Mobile-friendly recruiting tools offer cost advantages. By streamlining administrative tasks and cutting down on overhead costs associated with traditional methods, you optimize your resources. This budget-friendly approach frees up funds to invest in other essential areas of your business, enabling strategic growth and progress.

The real-time communication capabilities and enhanced accessibility speeds up your time to hire, saving you $98 per day on average. 

Key Considerations for Mobile Recruiting

Incorporating mobile recruitment solutions is not merely about making your current processes available on mobile. It’s about reimagining the recruitment strategy to suit the mobile platform and your target candidates. Now, let’s delve deeper into the impact of mobile recruiting through several key figures and facts.

High Potential Candidates Tend to Favor Mobile Job Searches Over Other Methods

The inevitable shift towards mobile recruitment is prominently seen when we examine the patterns of high-potential candidates. Figures 1 and 2 highlight a trend: these driven individuals are pivoting towards mobile job searches, often favoring them over traditional methods. The comfort, simplicity, and immediacy that mobile platforms provide mirror the dynamic lifestyle of these candidates, affirming the benefits of mobile recruiting.

High Potential Candidates Tend to Favor Mobile Job Searches Over Other Methods
Figure 1: More high potentials use mobile devices in job searches
Large percentage of high potentials intend to use mobile for future job searches
Figure 2: Large percentage of high potentials intend to use mobile for future job searches

High Potential Candidates Are More Attracted to Organizations That Offer Mobile Recruiting

Mobile recruiting is not just a passing trend; it is rapidly becoming a cornerstone of effective talent acquisition strategies.

Organizations that use mobile to hire are more attractive to high-potential employees
Figure 3: Organizations that use mobile to hire are more attractive to high-potential employees

As Figure 3 indicates, high-potential candidates are increasingly drawn toward organizations that endorse this mobility recruitment approach. Offering a mobile recruitment platform doesn’t just ensure that your business keeps pace with technological advancements; it also amplifies your appeal to a broader, more tech-savvy candidate pool.

High Potential Candidates Actively Participate in a Greater Number of Mobile Job Search Activities

Mobile devices used more broadly by high potentials
Figure 5: Mobile devices used more broadly by high potentials

Figure 5 takes us deeper into the intricacies of mobile recruitment behavior, demonstrating that high-potential candidates participate in various mobile job search activities. This trend underscores the importance of a comprehensive mobile recruitment strategy. It’s not just about offering mobile-friendly recruitment; it’s about capitalizing on many mobile recruiting tools and crafting an engaging, multifaceted mobile experience that resonates with these high-potential candidates.

High Potential Candidates Have a Higher Preference for Texts and Social Media Information

Preference for receiving job-related information
Figure 8: Preference for receiving job-related information

The preference for instant, on-the-go information is a defining trait of our digital age. Figure 8 reflects this trend in recruitment, showing the high potential candidates’ affinity for receiving job-related information through texts and social media. This is a powerful testament to the possibility of these channels in shaping effective mobile recruitment solutions. Harnessing these platforms will not only keep your recruitment strategies aligned with the preferences of high prospects but will also elevate your employer brand in the digital landscape.

Strategy for Mobile Recruiting

Recognizing the significance of mobile recruiting, it’s crucial to devise a comprehensive strategy that fully capitalizes on its potential.

  • Understanding Your Target Audience: Research your candidate persona thoroughly, including their mobile habits and communication preferences. Personalization enhances engagement, attracting candidates who align with your vision.
  • Optimize Your Career Website For Mobile: Unlock your talent pool with a mobile-friendly career website, ensuring a seamless user experience for job seekers on the go. 
  • Implement Mobile Job Search Capabilities: Maximize reach and engagement by offering mobile job search capabilities. Empower candidates to explore and apply effortlessly, showcasing your modern and agile approach.
  • Leverage Mobile Communication Channels: Stay connected through SMS, emails, and social media messaging, fostering deeper candidate relationships. Real-time updates demonstrate your dedication and leave a positive impression.
  • Integrate Mobile Assessments and Video Interviews: Streamline candidate evaluation with mobile assessments and video interviews, saving time and making informed hiring decisions.
  • Focus on Employer Branding for Mobile: Showcase your employer brand through mobile-friendly content, attracting like-minded individuals seeking an inclusive and innovative workplace.
  • Continuously Analyze and Optimize: Stay ahead by evaluating and optimizing your mobile recruitment strategy. Adapt to candidate preferences and technological advancements for securing the best talent.


For employers ready to take the leap into mobile recruiting, Boulo Solutions offers a mobile experience for both candidates and businesses. It’s time to harness the power of technology and improve your candidate’s recruiting experience. Take the first step towards a forward-thinking hiring experience by Posting A Job with us today.


Haiyan Zhang, P. a. (2016). Looking for Top Talent? Move to Mobile Recruiting. US: Haiyan Zhang, Sheri Feinzig. Retrieved from